You need to take advantage of your full house and work on building a strong guest loyalty program that will keep guests coming back. The United States is currently experiencing its highest occupancy rates in at least a generation. It’s been over 30 years since they were as high as they are now, with more than two-thirds of the nations hotel rooms occupied through July 2016. Operating a hotel at capacity is not only great for revenue but it provides some great opportunities to gain insight from customers about how you can improve the guest experience, and you can also build your loyal customer base by introducing specific and unique rewards programs. Get the full story at SiteMinder