In the past few months, we’ve spent a lot of time talking about the popularity of mobile, how it’s pushed its way into digital marketing strategies as well as the newfound powerhouse of video. Now the two have teamed up and created a powerhouse with their sights firmly set on targeting the trickiest demographic to date: Millennials. Google and Ipsos, a global market research company, just released the results of their latest study analyzing the mobile and multi-screen habits of the generation hotels are obsessed with understanding. By surveying 1,519 smartphone owners, who were asked to keep a detailed diary of their online and offline video interactions, they were able to put together a clearer picture of the Millennial consumer. Here are a few of the standout metrics from the study. Get the full story at Leonardo