One key to increasing your RevPAR is finding ways to add value to your product and enriching the guest experience. We’ve compiled some of the most creative and industry-leading examples for driving incremental revenue: Have Fun with Your Pet-Friendly Fees Fairmont Jasper Lodge does a superb job of folding their pet-friendly fees into their brand and website. They donate a portion of the fees to the local animal shelter and also have their own canine ambassador. They also offer a number of complimentary pet-friendly additions, such as water bowls and biscuits - delighting any pet lover. Get the full story at Sojern