by Melanie Methven

The goal of improving distribution and raising the profile of individual hotels and chains within the Global Distribution Systems (GDS) is not as complicated as it may appear. Hoteliers can take control of their distribution within the GDS by gaining a better understanding of the opportunities available and by proactively marketing their properties.

Opportunities can range from specific targeted advertising to ensuring hotels obtain top placements on a hotel list. Through a few simple steps it is possible to ensure the maximisation of bookings and revenue using such features as