Measuring multiple metrics and goals within one campaign will give you a plethora of post campaign analytics, but they will most likely all be so-so results since there is not a single effort to focus on. It is imperative that prior to your campaign launch, you have one clearly defined marketing objective. Are you trying to drive clicks to your site? Are you looking to increase direct bookings? Is raising brand awareness your primary concern? Doing this first makes evaluating the overall impact easier and can help with future campaign planning. Get the full story at Sojern