Image elements on our partner website were updated on December 6th, 2017. Other authors have done an excellent job talking about the difficulties of measuring the impacts of tests on Organic Search. While focusing on Rankings can be difficult due to the differences by user in which search results are displayed, we can use Google Search Console, SEM Rush and Google Analytics to measure any changes in traffic and visibility on Wedding pages through Organic Search. What were the results? To measure impact, we analyzed overall Pageviews, Unique Pageviews and Entrances through the Organic Search Channel in Google Analytics. The results show increases in all KPIs in comparing to the previous period, prior to when image elements were updated. The changes resulted in more Impressions and Clicks while the Average Position in the SERPs remained flat as measured by Google Search Console. Get the full story at GCommerce