You may have noticed that when searching for a term or asking a question on Google, you receive not only a list of search results, but also an informational box at the top of the page that displays a quick answer to your question or a description of your search term. This featured snippet is part of Google’s Rich Answer Box, which has been around a while, but is now becoming more prominent for quick answers, event listings, recipes, maps, and more. The demand for fast, relevant content has rocketed due to an increase in mobile usage – a study by Microsoft found that the human attention span has decreased from 12 second to eight seconds in the last 13 years. In order to give users a quick and accurate answer to their search query, Google now provides a short snippet of relevant content that a user can quickly read without having to scroll through a lengthy article. Get the full story at Search Engine Land