Facebook continues to dominate as the world’s largest social network. In June 2017, Mark Zuckerberg announced that the Facebook community had reached 2 billion users. User engagement is also growing. The average user now spends 50 minutes per day on Facebook’s 3 major platforms (Facebook, Instagram and Messenger). That’s roughly one-sixteenth of our waking day, and up from 40 minutes per day in 2014. A major reason for this uptick in user engagement has been Facebook’s improved search functionality. Users are no longer using Facebook just to connect with friends, but to search for information about businesses, current events, or to support social causes – remember the ALS Ice Bucket Challenge? Facebook search is helping users find the information they’re looking for and keeping them in the Facebook ecosystem for longer. That includes travel shoppers researching destinations and accommodation options. Get the full story at Leonardo