Write detailed descriptions. After you’ve claimed your business listing, spend some time writing a detailed description of your business. Avoid sales pitches and cliche ad copy, instead focus on highlighting the key features that distinguish you from your competition. For example, nearby attractions, popular amenities, and a convenient location. According to TripAdvisor, 92 percent of travelers choose a business that posts detailed property descriptions over one that’s missing info. Bottom line, the more detailed your page is the more likely potential customers are to choose you. Keep your info up-to-date. Do you know that 43 percent of all US businesses have at least one incorrect address on an online business listing or review profile page? In total, about $10.3 billion worth of potential annual sales are lost because of wrong/inaccurate local data. Which is senseless, because it’s an easy fix. If you have changed your business address, website, or phone number, then make sure you update it! Add keyword-rich text. TripAdvisor listings regularly appear on search engine results pages. Do a bit of research to find your industry’s most relevant keywords (use the Google Keyword Tool or a similar service) and make sure you add some of these to your description text, but don’t overdo it. Keyword-stuffed descriptions don’t read well and actually work against you in Google rankings. Keep it simple and readable. By being equally search-engine-friendly and visitor-friendly, you put yourself in a good position to convert TripAdvisor users into customers. Get the full story at Search Engine Journal