The practice of Revenue Management and having a strategy for your hotel can mean the difference between continued success and failure. Online marketing is just an extension of your overall Revenue Management strategy. Online Marketing is not only about using paid channels, like Adwords and Re-targeting, It is about your entire digital presence. At the centre of this digital presence is your website. Your website is the central link that funnels traffic (paid, organic or earned) to your booking engine for a transaction to take place. Get the full story at Rethink Hotels