Not that the self-described “world’s largest travel site” is hurting for attention, with 390 million average unique monthly visitors and over 500 million reviews for hotels, restaurants and other travel destinations. But standing pat is never an option in the highly competitive travel booking industry. Which brings us to TripAdvisor’s new look, which comes with additional search features and a more personalized app for iOS and Android devices. With nearly half of TripAdvisor’s traffic coming from mobile last year, an increase of 29 percent, according to the company, it’s no surprise that the most noticeable changes are seen on its revised smartphone and tablet incarnations. But does new really mean a better experience for prospective travelers? Get the full story at The New York Times