Today's consumers are well-informed, digitally dexterous, socially connected, multi-tasking, channel hoppers. If travel and hospitality operators don't have the digital information they need to make a decision, they move off elsewhere in an instant. Once that happens, it's anyone's guess as to whether they will be back; very tough luck if you've paid out a lot to attract them in the first place. By providing experiential content brands can ensure the consumer has no reason to leave their website or app and increase the likelihood of them becoming loyal, repeat customers tied to a brand that has earned the right to be custodian of their entire travel experience. Get the full story at Travolution