Hotel cancellations will no doubt be difficult to curtail. The OTAs have created an environment where guests make multiple hotel bookings before final selection. And if a guest needs to cancel, they will. The following recommendations won’t massively reduce your cancellation rate but we hope they should ease the pressure a bit. 1. Promote a Prepaid / Advance Purchase rate. If the guest pays at the time of booking, they will receive a small discount. Ensure that you have a facility in place to take payment electronically at the time of booking to avoid issues with manual payments. Get the full story at Net Affinity