Here's an overview of some of the most useful Google search tricks. You'll be an expert Google search-er in no time. 1. Explicit Phrase: Let's say you're searching on Google for content about inbound marketing. Instead of just typing inbound marketing into the Google search box, you will likely be better off searching explicitly for the phrase. To do this, simply enclose the search phrase within double quotes. Example Search: "inbound marketing" 2. Exclude Words: Let's say you want to search for content about inbound marketing, but you want to exclude any results that contain the term advertising. To do this, simply use the - sign in front of the word you want to exclude. Example Search: inbound marketing -advertising Get the full story at HubSpot