This surge in mobile use isn’t some fleeting trend driven by Millennials. In 2014 alone, mobile bookings jumped 80% and globally, 1 in 4 booking transactions occurs on a mobile device. Travel shoppers of all demographics and segments have made mobile devices a part of their everyday lives. From the corporate executive to adventure seeking groups, travel shoppers are on the go, accessing your hotel website from all over the world and at any time of the day. Whether they’re watching videos, accessing itinerary information, looking for room tours or a special offer, travel shoppers expect a user experience that’s hassle-free, easy to use and compatible on the device that they choose to use. The upward growth of mobile doesn’t spell the end of traditional desktops but it does however mean you will need to adapt to consumer behavior in order to remain visible and competitive. In 2015, a mobile optimized website isn’t an option, it’s a necessity. Get the full story at Leonardo