There’s no magic formula to become the king of the hill on Google and there are many hocus pocus mistruths floating around out there to be cautious of, but what is certain is that the way in which the search engine algorithm determines quality is expanding. This means that it’s now more important than ever to put time and effort into creating compelling content that is genuinely valuable to your target guests. “When you do a Google search, you aren’t actually searching the web. You’re searching Google’s index of the web, or at least as much of it as we can find.” – Matt Cutts, Google Get the full story at Leonardo