Here are a few ways you can strike a healthy balance within your own marketing strategies so you can keep the guests flooding through your doors: Use video and live feeds to engage your prospective guests During the infancy of most social media platforms, photographs reigned supreme. Today however, users are more interested in videos and live streaming. Make sure you’re using video as often as possible within your hotel’s social media marketing strategy. This will help you attract the attention of your target market segments, and also keep them engaged with your brand for longer. Get the full story at SiteMinder