For almost a decade, the air, rail, and cruise sectors had seen unrivaled growth between 3 and 5% each year. However, over the last 12 years that has changed as search interest dropped by 26%. Yet, according to Hitwise, search engines continue to be the largest driver to travel websites. Together this paints a picture of a shrinking marketplace. Whilst we are not seeing these sectors shrink astronomically, travel booking websites such as Expedia and Lastminute.com are rapidly growing and taking larger chunks of the ecommerce market. As the market becomes more saturated, the only option to ensure you take a bigger piece of the pie, without overstretching and overspending, is intelligent advertising. Get the full story at The Drum