Whether you were a Facebook pioneer or whether you just started to intensify your (business) engagement on Social Media platforms – you might have noticed a few things lately: - It’s noisy & time consuming: Tons of information come in every minute and it’s getting harder and harder to handle. - It’s boring: Honestly, how often do you see the same images of cats, the same links to videos or the same quotes? - It’s challenging: Engaging people, in particular when it comes to business, has become really difficult. The reasons for this development are diverse: relevance, originality, emotions, priorities, resources and time - to name but a few. Get the full story at eHotelier