As American marketing consultant and bestselling author, Jay Baer, said: “Your customers are carving out pieces of their free time and giving it to you via social media. It’s an incredible gift. And that’s why it’s imperative that if you’re going to succeed in social media, you need to dig deep and communicate with your customers through authentic, human stories that are equal parts marketing and entertainment.” Hoteliers have the opportunity to take advantage of promoting their own unique special offers that can help drive bookings and traffic back to their site. Get the full story at Leonardo