In today’s competitive market, travelers have more options than ever. Hotel guests expect – and demand – an experience that’s personalized and seamless. Key Findings: Loyalty is up for grabs. - Personalization drives brand preference - Consumers’ attitudes towards data are evolving - Hotels must integrate systems to achieve unified customer view - Hoteliers must rethink loyalty beyond points-based programs Explore findings and insights into becoming customer-obsessed to build retention, generate loyalty, and drive revenue. Download the Forrester study at Sabre Hospitality Solutions