Repurposing offline creative for online campaigns is harder than it seems. Many mainstream marketers try to get away with slapping up some creative online from their traditional ad campaigns and calling it multichannel integration.

While campaign integration may sound impressive in your boardroom (or AdAge interview), online consumers are underwhelmed by typical ad creative shovel-ware.

Want to turn your offline ads into online stars? Check out MarketingSherpa's new case study on Keds. Includes before-and-after plus developmental screenshots showing you how the brand's Web team battled to turn print ads into a seriously cool microsite.

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