When travelers are looking for a hotel or information on your destination, Google’s algorithm delivers what it considers to be the most helpful and relevant content to their search. So if your blog features quality information that Google deems relevant, your hotel will rank higher in its search results. Building a successful blog requires certain key ingredients, including a solid content strategy, audience awareness, an authentic voice, and plenty of marketing savvy. The following post explains how to implement some of the latest SEO principles to create a blog that grabs the attention of the search engines as well as your readers. Get the full story at Travel Tripper