Reviews on e-commerce sites have become a critical feature over the past couple years, and they're becoming even more important now.

Consider dipping into the traditional marketing budget to invest in a customer review system. A review system allows you to let your customers market your products for you.

Whether you enable review functionality and consumer-generated content from your e-commerce platform or from a third-party-hosted solution, it's important to test and optimize for conversion and persuasion.

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