That metric is shockingly low considering the volume of consumers that turn to social media to communicate with brands. The thing about social media is that you need to be social — and talk to your customers. If you’re not engaging with your audience, you’re missing out on valuable feedback. You’re also running the risk of losing these customers altogether. To avoid that particular outcome, Sprout Social has an interesting article on how to effectively use Facebook for customer support. Get the full story at Sport Social Insights