You may be familiar with Facebook ad targeting, but did you know you can also target any of your posts to a certain demographic? Targeting on Facebook posts has actually been around since the middle of 2012, but not everyone has used it. With the decline in Facebook page reach, post targeting may be a feature you need to start using regularly to get your posts in front of the right audience. In addition to general demographics (i.e., gender, age, relationship, educational status, location and language), there are a few more options for targeting your page posts. For example, you can target your posts to users who have specific interests. While the Interests option is more limited than Facebook ads, it’s still quite useful. You can also specify the time and day you want your post to stop showing organically in the news feed (this is the post end date). Get the full story at Social Media Examiner