More than 50% of travelers already use social media, like Facebook, to plan their trips and narrow their searches. So, make sure your brand is present, and that you’re nurturing those travelers toward a decision that ends with selecting your destination, brand or activity. Facebook gives advertisers access to Instagram, with 700 million monthly users. Instagram formats are available on mobile only, and take up the whole of the screen when in-view, which is probably one of the reasons it has a 4.21% engagement rate. Re-messaging to “Isabel” on Instagram ensures that you are top of mind as she starts to narrow her preferences. Get the full story at Sojern