So as a hotelier, how do you influence travellers during these powerful yet fleeting moments? Well, Google discovered that about 72% of travellers are more loyal to their need during the micro-moment than they are to any particular brand. This means that the searcher simply wants the most relevant information in the shortest amount of time, regardless of where that information is coming from. So to have the greatest influence on travellers during micro-moments, hotel brands need to get found and be relevant to what each user is searching for. Here are a few micro-moments that occur on a daily basis, and how your hotel can actively work to influence travellers during these situations. Get the full story at SiteMinder