We think hotel data shouldn't be so complicated. And we want to give you, the hotelier, practical action items you can start using now. We began this project with an idea: That if hoteliers just compared a couple different types of data, they might learn a lot more than when only looking at one type of data. After all, cross examining a data set with another is one of the best and most tried-and-true methods for uncovering new insights into your hotel business and your customers. We took this "hotel data comparison" idea and visualized it in the form of a subway map where each train line is a category of data that hoteliers encounter every day: PMS or performance data, pricing and benchmarking data, social media, and website data. Where the different lines intersect is a "station" where you can find real-world examples of data comparisons that you can put into practice with your team. After consulting experts in various fields, and refining and revising our list, we ended up with this: The How To Use Hotel Data Chart. No need to hire a quant team or employ some magical algorhythmic solution. These are practical steps that you and your team can take today to start making your hotel data work for you. Trust us, it'll be worth it. Get the full story at SnapShot