And it’s not as difficult as it may seem. The first step in integrating stories into your hotel marketing ideas. Instead of focusing on the features of your property, start focusing on the benefits, experiences and emotions those features generate. For example, a pool isn’t just a pool. It’s a place where children can play, families can connect, and adults can relax. The second step is to start telling these ‘stories’ in as many ways and places as possible. Here are just a few examples to get you started. Get the full story at Vizlly