By leveraging real-time location data along with guest preferences and behavioral data, the delivery of highly-personalized information can be created to arrive at just the right moment in every step of the guest journey. A hotel can now automate the cultivation of a custom stream of messages that is unique to each guest—from personalized greetings and activity recommendations to loyalty program rewards and operational alerts. Hotels already have implemented traditional guest experience programs that include on-site signage, maps, event schedules and information on local attractions—all in support of creating positive guest experiences that differentiate their brands and support customer loyalty. Hotels typically solicit guest feedback and make process improvements to address common pain points discovered, like dinner reservations, roomservice and spa appointments. However, traditional tactics are limited in their ability to personalize content and deliver just the right message to the right guest at the right time. Get the full story at Hotel Management