Twitter moments are best used to highlight a specific topic of your choice, and can be used to increase engagement and spark conversation. While only a few businesses are using Twitter Moments so far, there are some good examples that you can adapt for your own marketing efforts. Twitter moments are a great way to promote an event, whether it’s upcoming, happening live, or has already passed. Video has made a huge impact on social media, and incorporating video tweets in your moment can be an effective way to tell a story. Using a video as your cover photo can also get your moment a ton of traction. Get the full story at Social Media Examiner