If guests aren’t inspired to click that CTA, they won’t end up staying, so, ensuring that your CTA is doing its job is of the utmost importance. Generally speaking, your CTA should complete the sentence “I want to _________.” For example, “I want to book now,” “I want to get the package,” or “I want to learn more.” Our eBook dives into how to overcome a number of challenges for converting travelers, but here we’ll guide you through some top tips for crafting the perfect CTA for your property. Get the full story at Sojern