Australia - to the United States, it's the “land down under,” a faraway place on the other side of the globe, filled with creatures, culture and history that can often seem out of reach. So when Tourism Australia and Virgin Australia wanted to connect with American travelers, they turned to native advertising to bring the fun of a foreign adventure to the forefront, creating a new experience that engaged potential tourists where they felt the most at home. “Our goal was generating awareness of Australia's unique vacation experiences and highlighting Virgin Australia as a great way to get there,” Jane Whitehead, Vice President, Americas, Tourism Australia said. Get the full story at DMN