Skift talked to Facebook’s Head of Travel, Christine Warner, who’s held the post since 2015, about Facebook’s pivotal year in the travel industry. From its new ad products and video platforms to the company’s continued foray into virtual reality, Facebook has been active in trying to build its traction in the travel industry. We talked about Facebook’s role in travel inspiration and planning, why it’s important to get the “brilliant basics” right when it comes to mobile (a term Warner and many other Facebook executives use) and what the company learned from its new products this year and where those are headed in 2017. In the process, Warner discusses how Westin, InterContinental Hotels Group, Delta Air Lines, HomeAway, and Carnival Cruise Lines used the platform this year. Get the full story at SkiftFacebook Cheat Sheet For Travel Brands Read also "Facebook Cheat Sheet For Travel Brands" at Frederic Gonzalo