This kind of marketing, which involves social media and audience participation, is called user-generated content marketing, and it’s one of the most powerful tools available to your company these days. The best way to show how great your product is to show off the ways in which real people are using it, wearing it, eating it, drinking it — or just plain enjoying it. 83% of people look to social networking, video or photo sites for travel inspiration, while 92% of consumers around the world trust word of mouth over any other form of advertising. 70% of consumers around the world report that online consumer reviews are their second most trusted form of advertising. Highlighting the customers who use and live your brand will make others excited about doing the same. So how can you incorporate more user-generated content in your strategy this summer? Here are some key ways that you can contribute to stellar branding and develop brand loyalty. Get the full story at Scripted