From a top level, moments can be and should be incorporated into your content strategy. Not only the words that are written on the page but also how the content is formatted and laid out for users. And saying that it needs to be mobile friendly and responsive is a given. While content is important, it’s also important that users are able to transition between these moments fluidly across your site. This means incorporating moments within the user journey and site architecture. Get the full story at Search Engine Journal