With the rise of platforms like Yelp and even Instagram, it’s easier than ever for travelers to research new and exciting destinations, but it’s also a major opportunity for travel companies to lead customers to find new getaways. In fact, recent research from Booking.com states that almost a third of global travelers are comfortable letting a computer plan an upcoming trip based on historical data, and half of respondents note that personalized suggestions for destinations actually encourage them to book a trip. As travelers begin to plan their summer vacations, travel brands must leverage their data to effectively predict customers’ interests and guide them to booking their dream destinations. Here are three ways companies can ensure they’re curating tailored vacation suggestions that get customers on board the next flight. Get the full story at CustomerThink