Typical attributes such as price, choice and brand will always play a major part in customer selection, but with mobile becoming so dominant, speed and simplicity are also growing into key decision factors. The extra time and complexity needed for additional site handover or graceful landing (including potential price validation) is simply not compatible with new mobile behaviors. There is a hidden opportunity here however: if time optimization is done correctly, it will also grant meta players the ability to place some personalized merchandising, despite an ever-constrained mobile real-estate. Get the full story at Tnooz