For the travel industry, marketing should be easy, as holidaying or travelling by their very nature create anecdotes and stories (not to mention great pictures) that customers often want to share. But how can you be more tactical and do your best to encourage actual sales rather than just interesting and attractive marketing materials? Sequential storytelling can help, especially at this time of the year when many people are beginning to think about their summer holiday, but haven't necessarily decided where or what they want to do. The aim is to build knowledge of a product or service gradually with potential customers, then to narrow down your audience, increase the sales message, and target those most likely to purchase. Get the full story at Travolution