Every web page should have an objective; whether it’s to book accommodation, check out room descriptions, or sign up for a newsletter. Knowing that not every call-to-action (CTA) click will lead to bookings, you want to pile as many numbers onto the CTA as you can to increase the chances of a positive result, so the placement of it becomes very important. Luckily, there’s been a lot of research conducted on the way consumers read web pages and what the best strategy is when placing your CTA on your website. Get the full story at SiteMinder