Travelocity even lets customers request custom deals based on price, travel dates, destination, and activity. Adobe Campaign compares each customer’s “My Deals” preferences with millions of hotel, airline, and car-rental deals in the Travelocity database to create a completely customized email alert. The “My Deals” campaign has yielded open rates that are 40 percentage points higher and click-through rates that are 15 percentage points higher than those of typical email campaigns. By improving the quality of email campaigns, Travelocity encourages customers to stay connected and use it to book their next vacation. Get the full story at Adobe (PDF 205 KB)