While the stakeholders and followers of the online travel world are still waiting to see how Instant Booking brings about that breakthrough in profitability for TripAdvisor, it seems that the company has not forgotten its other segments. By now we know that TripAdvisor’s non-hotel segment is growing steadily, unlike its hotel division, and revenues from this segment might provide a major boost to TripAdvisor’s growth in the future. TripAdvisor recently announced the launch of a subscription service and added features to further monetize its online restaurant booking platform that currently boasts over 4 million listings. TripAdvisor’s restaurant booking platform, TheFork, now spreads across 12 countries and includes websites such as LaFourchette, the leading online restaurant reservation website in France and Spain, mytable and restopolis in Italy, Iens in The Netherlands, Best Tables in Portugal, and Australia’s largest restaurant booking website, Dimmi. TripAdvisor is trying to further monetize its online restaurant booking business that includes over 4 million restaurant listings. The company has decided to expand its subscription business to include restaurants. The subscription facility, so far available in the U.S. and Spain, has been globally rolled out, recently. As a part of this service, restaurants will be able to post their selected photos and preferred customer reviews below their own listing on TripAdvisor’s website. The restaurants can also avail themselves of data regarding customer trends etc from TripAdvisor. Hotels listed on TripAdvisor have been already enjoying these services. Get the full story at Nasdaq Read also "Introducing TripAdvisor Premium for Restaurants" at TripAdvisor