The company makes much of its money from online travel agencies that pay for each click a customer makes on their hotel offerings. This search engine positioning means it is not worried about popular newcomers such as Airbnb who could threaten the likes of Expedia. Trivago sees Airbnb as an opportunity to open up a slew of freshly accessible inventory, Schroemgens said. The business makes most of its revenue outside Europe. Its number one market is the US, followed by the UK, which made up around 12 per cent of the total share in 2015. Get the full story at City A.M.