Trump Hotel Collection is tailoring the travel experience for health-conscious guests with its new Trump Wellness program. The brand is offering guests three new programs starting June 17 that help them maintain a healthy lifestyle while traveling for vacation or business. The program ties into the hotel group’s “Live the Life” slogan by offering affluent consumers more options to personalize their stay. “With the recent feedback we’ve received from guests and insight we gleaned from members’ Personal Preference profiles as part of our Trump Card Privileges Program, we found that health and wellness is a huge priority for them,” said Lisa Lavian, corporate director of marketing at Trump Hotel Collection, New York. “With that, we knew it was important to introduce Trump Wellness, a new brand-defining amenity program which can continue to allow our guests to Live the Life well and maintain their healthy lifestyles even when they are away from home,” she said. Get the full story at Luxury Daily