The Chicago-based carrier is set to tap a huge cache of information about customers to meet demand for a simplified, faster travel experience. United’s achievements on mobile point to the need for airlines to use mobile to provide a bridge for the passenger between every aspect of air travel today, from searching and booking to inflight entertainment and baggage tracking. United has the ability to send out push notifications to customers during weather-related travel disruptions or cancellations and include links to options for customers on mobile to re-book or modify their travel plans. United’s biggest success so far may be its all-new mobile app launched in 2013. By studying how people use phones and apps, United was able to make its app more relevant and helpful to users, in turn accelerating the public’s expectation for faster, more convenient service. Get the full story at the Mobile Marketer