Yet not for long. The U.S.-based lodging brand spawned from Sir Richard Branson’s Virgin Group, is planning to open at least four more hotels in the coming years in New York, Nashville, Palm Springs, and Dallas. Like other Virgin Group companies formed under Branson’s entrepreneurial spirit (from Virgin Atlantic to Virgin Galactic), Virgin Hotels has hoped to disrupt the hospitality industry’s usual mode of business. Get the full story at Tnooz