Good storytelling in 2015 will be all about what we see. If you don’t tap into your audience’s visual needs, you are missing ​out on ​an opportunity to make an impact. Larger brands getting out of their comfort zone & taking a lot more risks with visual content in 2015, because if they don’t, there are emerging disruptive brands who will. The more visual the communication is, the better chances there are for it to be remembered. Getting creative with infographics, memes, charts, graphs, video clippings or even cartoons to tell your brand’s story will not only differentiate your brand from the rest of the digital noise, but will also engage and provoke strong emotions among the consumers. We will see brands getting creative with video production. In 2015, quick visually oriented social networks such as Snapchat, Instagram and Vine will gain further momentum by taking UGC & spontaneity to another level for the consumer who “doesn’t have time” and Visual content marketing will be explored not as one aspect of social media, but as a channel on its own. Get the full story at Business 2 Community