For hoteliers who wish to increase direct bookings and reduce cancellation rates as much as possible, it’s crucial to put measures in place within your 2019 strategy that will help combat this. Like promoting a Prepaid / Advance Purchase rate. If the guest pays at the time of booking, they will receive a small discount. Ensure that you have a facility in place to take payment electronically at the time of booking to avoid issues with manual payments. Get the full story at Net Affinity