The first thing you need to do is maximise the quality of your product by treating your hotel restaurant as a restaurant in its own right, rather than a glorified bar only accessible by guests. Turn your restaurant into a premium dining experience that focuses on the whole package including the food, lighting, music, decor, and wine lists. This way, your restaurant won’t only be the bait to bring new customers in, but also an incentive for current guests to return when they revisit the area. At the same time it’s important to remember who your customers are and understand what they want and what they can afford. Create a menu that will sell, not one you think is cool and trendy, and make sure the pricing is in alignment with the rest of your hotel. Using local produce will help with this. Get the full story at SiteMinder